PR, The gift that keeps on giving. A job that is highly demanding and has both a good and a bad side, so let’s discuss and look into this important role in sport.
Public Relations (PR) basically does everything public-facing and works very closely with other public-facing roles, such as media. According to an article by Prowly, it’s about building a relationship with sports journalists and bringing publicity to sportsmen/women through media, both online and offline. They serve both national and international audiences for a sports club.
Very similar to the media, they help promote events for sports, content creation, such as writing articles and releasing clips from press conferences and community engagement, specifically outreach programs and getting people involved.
The good side is that they help these clubs promote themselves, relating to the article about the media, that in this day and age, it’s all about social media and how they can promote themselves. PR also helps with personal branding and exposure to new fans. But there is a bad side, such as a crisis, poor team management and misconduct in the world outside sports.
Either way, PR is a godsend to any sports club nowadays, especially in a digital age. Every major sport has social media tied to it to make it more accessible to everyone, which is very needed as media and the public go hand and hand. We have to thank Public Relations staff for what they do, as there is a lot of hard work that goes into everything they do.
Behind the Sport 
Leave a comment