Social media is big in 2025. It is needed for a lot of things, especially in sport, as now we look at social media for club news and posts about our favourite athletes, so let’s look behind the curtain on why media teams are so important to sports.
Before social media was a thing, you would listen to the radio or look at a newspaper to find out club news, but nowadays, you look at a sports club’s social media page for that, which has promoted sports clubs to a wider audience. An article done on the Wiley Online Library reported, “The growing influence of social media in sport has drawn considerable attention from researchers and marketing professionals. Social media platforms serve as powerful tools that shape and enhance sport consumers’ emotional engagement with entities, such as teams, athletes, leagues, and organizations”.
The role of media personnel is to produce content for social media for fans across the world, giving a direct connection to fans and promoting athletes as role models to young kids who want to achieve the same level of success as these famous athletes.
From experience, it’s also about connecting with the broader community and putting a smile on people’s faces when they need a better day. Media people have evolved over the years and have adapted to an age of social media and the future to come. Hopefully, they can continue to give what fans want and keep putting smiles on people’s faces.
Behind the Sport 
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