Author: Chantelle Davie

The health of a sportsman/woman is important, we must keep them healthy and fit, but sometimes it does not go that way and they must take a break and that’s when a sports team’s medical staff come into play. They monitor their progress back to full health, so let’s give them some appreciation.

An article done by Sport Scotland sums up perfectly, “Sport & exercise medicine (SEM) doctors understand the need for athletes to train effectively to deliver results throughout the season. Working closely with athletes and the wider support team including sport scientists and clinical colleagues, the focus is on preventing illness and injury and delivering evidence-based medical care after accurate diagnosis, careful clinical examination, experience and knowledge in order to maintain a healthy athlete. Additionally the SEM doctor looks at travel implications, the role of rest and recovery and promoting a clean sport approach to performance”.

People spend years getting their medical degree and come into the world of sports to help athletes keep fit. But when an injury occurs, depending on what type of injury, they will help in any way they can. The key things when assessing an injury are looking into prior injuries to assess how long it could take, a physical exam, and a risk assessment to identify any risk factors.

Medical teams do wonders to help athletes get back on their feet so they can progress back into sport, so I think fans should appreciate them more for the work they do to keep our favourite athletes fit and healthy.

Everything needs money nowadays, including sports, to keep everything running and keep people paid. Financial staff at clubs keep track of the money going in and out of a club, so let’s look into this role.

A few ways this role works are working with high-value vendors and building a good relationship with them, cutting out unnecessary spending and keeping an emergency fund just in case, so it’s a high-level stress for them to keep funds maintained. It may not be a creative job, but it’s necessary to have them to keep tabs on what money is being used for.

Other factors are Raffles, raffles are mostly done by smaller sports teams to raise funds, media, specifically broadcasting and radio and partnerships to sell merchandise beyond a club store.

Having financial staff is an important job to keep a club running smoothly financially and to keep everyone paid. To me, it seems like a high-stress level job, so I admire what they do to keep a sports club running. With some of the things discussed, you must be a personable individual to have this job, as you are working with external vendors and organisations to bring in funds to a sports club.

Social media is big in 2025. It is needed for a lot of things, especially in sport, as now we look at social media for club news and posts about our favourite athletes, so let’s look behind the curtain on why media teams are so important to sports.

Before social media was a thing, you would listen to the radio or look at a newspaper to find out club news, but nowadays, you look at a sports club’s social media page for that, which has promoted sports clubs to a wider audience. An article done on the Wiley Online Library reported, “The growing influence of social media in sport has drawn considerable attention from researchers and marketing professionals. Social media platforms serve as powerful tools that shape and enhance sport consumers’ emotional engagement with entities, such as teams, athletes, leagues, and organizations”.

The role of media personnel is to produce content for social media for fans across the world, giving a direct connection to fans and promoting athletes as role models to young kids who want to achieve the same level of success as these famous athletes.

From experience, it’s also about connecting with the broader community and putting a smile on people’s faces when they need a better day. Media people have evolved over the years and have adapted to an age of social media and the future to come. Hopefully, they can continue to give what fans want and keep putting smiles on people’s faces.

PR, The gift that keeps on giving. A job that is highly demanding and has both a good and a bad side, so let’s discuss and look into this important role in sport.

Public Relations (PR) basically does everything public-facing and works very closely with other public-facing roles, such as media. According to an article by Prowly, it’s about building a relationship with sports journalists and bringing publicity to sportsmen/women through media, both online and offline. They serve both national and international audiences for a sports club.

Very similar to the media, they help promote events for sports, content creation, such as writing articles and releasing clips from press conferences and community engagement, specifically outreach programs and getting people involved.

The good side is that they help these clubs promote themselves, relating to the article about the media, that in this day and age, it’s all about social media and how they can promote themselves. PR also helps with personal branding and exposure to new fans. But there is a bad side, such as a crisis, poor team management and misconduct in the world outside sports.

Either way, PR is a godsend to any sports club nowadays, especially in a digital age. Every major sport has social media tied to it to make it more accessible to everyone, which is very needed as media and the public go hand and hand. We have to thank Public Relations staff for what they do, as there is a lot of hard work that goes into everything they do.

Growing up an avid football fan, Chloe Morrison knew what she wanted to do with her life, coaching. Now working at Broadwood with Rangers Football Club, her dreams have become her reality, but here is her story.

Growing up with two older sisters and a younger brother, there was one constant in her life, Football. Growing up a Rangers fan strongly grew that passion for football day by day, it was also heavily influenced by her grandad, who was a Rangers fan himself and is very involved in her life, so that started the idea of her becoming a coach. After leaving high school in her 5th year, she moved on to college doing a course in sport and fitness coaching.

While going through high school and college, she was trying to get her coaching badges and volunteering to coach football since she was 14. Currently working for a top-level club, she has experience at Kelty Hearts and Raith Rovers, working with their youth teams, similar to what she is doing now. She told me when we chatted that her favourite part of her job is watching people’s faces light up over a skill they have worked hard on. Reflecting on what she has learned about herself through this job, she told me to be more patient and not to take hate seriously.

Helping academy players get to where they want to be is what Chloe feels is important about her job, helping them achieve those childhood dreams. Chloe has some advice for anyone wanting to become a coach, “Just go for it, don’t let anyone put you off doing something you love”

Chloe may be starting her career but she knows how important it is to young footballers to achieve their dreams and she is hoping to help more make their dreams happen.